Work
Selected work
Fifty-plus shipped products since 2014. These show the whole arc, from the business problem to what changed.
- Novo Business banking a small business owner can open and run from a phone. First designer, then design lead.
- SPH Media One token-based design language for a dozen live publications, introduced without stopping the presses.
- WellDyneRX Specialty pharmacy platform for prescriptions, patients and providers, on web and mobile.
- ICC Digital Codes Construction codes you can search and read on a job site, not only at a desk.
- AesthetiDocs Ongoing. Product, onboarding and funnel design for a healthcare documentation platform. Details on request.
Let’s talk
Which workflow is costing you the most right now?
Onboarding that leaks customers. An operations queue that still runs on phone calls. A design team that needs a lead. Tell me which one, and I’ll bring design, AI and twelve years of taking flows like that end to end.
Thirty minutes to start. You describe the product and what is slowing it down. I tell you honestly whether I’m the right person for it, and if not, who might be.



