Journal
Notes from the work
On design systems, leading designers, and working with AI without losing the craft. Written between projects, so the gaps are honest.
All posts
- Tokens are a contract, not a colour palette What changed the engineers’ minds at SPH Media, and three rules for anyone starting a token system.
- What Claude Code and Figma MCP actually do in my week The Tuesday-afternoon version of AI in design, and the parts I don’t hand over.
- Reviewing every screen without becoming the bottleneck How written, teachable feedback let me stay in the work at Novo without slowing the team down.
Nothing under that topic yet.
Let’s talk
Which workflow is costing you the most right now?
Onboarding that leaks customers. An operations queue that still runs on phone calls. A design team that needs a lead. Tell me which one, and I’ll bring design, AI and twelve years of taking flows like that end to end.
Thirty minutes to start. You describe the product and what is slowing it down. I tell you honestly whether I’m the right person for it, and if not, who might be.


