Journal

Notes from the work

On design systems, leading designers, and working with AI without losing the craft. Written between projects, so the gaps are honest.

Let’s talk

Which workflow is costing you the most right now?

Onboarding that leaks customers. An operations queue that still runs on phone calls. A design team that needs a lead. Tell me which one, and I’ll bring design, AI and twelve years of taking flows like that end to end.

Thirty minutes to start. You describe the product and what is slowing it down. I tell you honestly whether I’m the right person for it, and if not, who might be.