Kishan Mendapara
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About

Twelve years making complicated software feel simple, and the last six leading other people who do the same.

I live in Ahmedabad and have worked remotely with teams in New York, Singapore and Europe for most of the last decade. I like dense, unglamorous problems: the KYC form, the prescription queue, the building code nobody can search. Making those feel simple is the part of the job I enjoy most.

Based in
Ahmedabad, India, on IST
Currently
Product Design Consultant at AesthetiDocs
Open to
Design leadership roles, full-time or fractional
Get in touchLinkedIn

How I work with a business

I ask for the whole workflow, not the screen. Then I solve it with design, with AI, and with the team around me.

The whole workflow

A screen is never the problem. The flow it sits in is.

A KYC form that loses customers is a revenue problem. A prescription queue that runs on phone calls is an operations problem. A subscription that quietly lapses is a retention problem. I take ownership of that whole flow, from the business decision to the shipped product, and I use design and AI to fix it rather than decorate it. That is why my work at Novo included landing pages and activation funnels, and why at AesthetiDocs I help the founders decide what to build at all.

From zero

The job changes from drawing every screen to making sure every screen is worth drawing.

At Novo I was hired as the only designer and left having built the team, the product and the system they ran on. Along the way the role moved from execution to critique, mentoring, planning with product and setting company-wide OKRs, without ever leaving the file.

In the room

Most of design leadership is conversation.

At Infobeans I ran client workshops and reviewed work before it reached clients. At AesthetiDocs I work directly with the founders, presenting trade-offs in plain business terms so they can decide what ships. The design is only as good as the decision it helps someone else make.

Still designing

Written, teachable feedback on real screens.

I review work in writing, on the frame, and explain the principle rather than fix the pixel. If the same note stops coming up after a month, that part of the job is done and the team needs me for harder calls instead.

Habits that survive every project

Four things I do regardless of the company, the domain or the tooling.

01

Hypothesis before pixels

Write down what we think is true and how we would know. Then design. Opinions are cheaper to change before they are rendered.

02

Feedback in writing

On the frame, with the principle named. It stays, it gets reread, and it teaches the next ten screens.

03

Tokens in code first

A token that exists only in Figma is a suggestion. The day it compiles, it becomes a rule both sides can rely on.

04

One hand in the code

HTML and CSS since 2014, Claude Code and Figma MCP since they existed. Close enough to the build to know what my decisions cost.

The path

  • 2023to present
    Product Design Consultant (part-time)
    AesthetiDocs Limited, remote, healthcare SaaS

    Own UX end to end: feature expansion, onboarding, landing pages and conversion funnels, working directly with the founders. Rebuilt the design system on tokens and run growth-focused UX experiments to decide what ships.

  • 2023to 2024
    Product Design Consultant
    SPH Media (via Nobility Placement Services Pte), remote / Singapore

    Led design system strategy across core products and live publications, introduced design tokens, then shipped subscriber lifecycle improvements on the subscriptions team.

    Case study
  • 2022to 2023
    Senior Lead, Product Design
    Infobeans Technologies Ltd., Ahmedabad

    Led strategic product design engagements for enterprise clients, from surveys and interviews through usability testing and journey mapping. Guided the design team, reviewed work before it reached clients and ran client workshops in Agile delivery.

  • 2016to 2022
    Founding / Lead Product Designer
    Novo, remote, US (New York HQ)

    First designer at a US business banking fintech. Designed mobile, web and admin from zero, architected the cross-platform design system and grew into leading the design team.

    Case study
  • 2014to 2016
    User Experience Designer
    Cybersurf India Pvt. Ltd., Ahmedabad

    Websites, web apps and mobile apps for government and enterprise clients, with accessibility and usability as core requirements. Owned research and handoff, and worked in HTML and CSS alongside developers. That habit of staying close to the build never left.

What I bring

Strategy and leadership

UX vision and roadmapping, design ops, OKR planning, stakeholder influence, mentorship and critique, cross-functional work with product and engineering.

Craft and research

User flows, information architecture, interaction design, high-fidelity UI, rapid prototyping, WCAG 2.2 AA, interviews, usability and A/B testing.

Systems and code

Design system architecture, design tokens, component libraries, HTML and CSS, Figma to code via Figma MCP, Claude Code, Model Context Protocol.

Tools
FigmaFigJamFramerClaude CodeFigma MCPMixpanelAmplitudeFullStoryHotjarJiraNotionGitHTMLCSS

Education

Bachelor of Engineering, Information Technology. Gujarat Technological University, 2010 to 2014.

Certifications

  • Human-Computer Interaction, Interaction Design Foundation
  • Human-Centered Design, University of California, San Diego
  • User Experience Design, Georgia Institute of Technology
Let’s talk

Which workflow is costing you the most right now?

Onboarding that leaks customers. An operations queue that still runs on phone calls. A design team that needs a lead. Tell me which one, and I’ll bring design, AI and twelve years of taking flows like that end to end.

Thirty minutes to start. You describe the product and what is slowing it down. I tell you honestly whether I’m the right person for it, and if not, who might be.

Write to me
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