Dense workflows, made clear.
I’m Kishan Mendapara. I take ownership of the workflows a business runs on, from the first click to the money, the prescription or the subscription actually moving, and make them work end to end with design and AI. Founding product designer at Novo, twelve years, 50+ shipped products, still hands-on.
I don’t stop at the screens. I take the workflow a business depends on, the KYC form that loses customers, the prescription queue that runs on phone calls, the subscription that quietly lapses, and own it end to end: the business decision, the design that fixes it, and the AI that gets it shipped. Then I build the systems that keep it working as the team grows.
- 12years
- in product design
- 50+
- products shipped across four industries
- 5surfaces
- on one design system at Novo
- 10+
- publications on one design language at SPH Media
Selected work
Four products where the design had to carry real weight: people’s money, their medication, the codes a building is inspected against, and a design language shared by a dozen publications.
- Novo Business banking a small business owner can open and run from a phone. First designer, then design lead.
- SPH Media One token-based design language for a dozen live publications, introduced without stopping the presses.
- WellDyneRX Specialty pharmacy platform for prescriptions, patients and providers, on web and mobile.
- ICC Digital Codes Construction codes you can search and read on a job site, not only at a desk.
What you get
One person who takes the whole workflow: the business problem, the design that fixes it, and the AI that makes it ship faster.
The whole flow, not the screen
Hand me the business outcome. I’ll take everything between it and the user.
- Novo: onboarding and KYC through to money moving, plus the landing pages and funnels that fed them, planned against company-wide OKRs while I built and led the design team.
- AesthetiDocs: working with the founders on what to prioritise, running growth experiments to decide what ships, owning onboarding and conversion end to end.
- SPH Media: a design system treated as an operating decision across a dozen publications, then the subscriber lifecycle that pays for them.
Give me the workflow everyone avoids
Hypothesis first, users second, commitment third. Evidence before opinion.
- Money: onboarding and KYC, transfers and card controls that a business owner can finish on a phone.
- Medicine: prescription coordination across patient, prescriber and pharmacy in one place.
- Dense reference: thousands of pages of building code made searchable on a job site.
Claude Code and Figma MCP, every day
The tools are in the loop. The judgment stays human.
- Research and specs: synthesis, specs and realistic test data drafted with Claude, read and corrected by me.
- Figma to code: prototypes become implementation in an afternoon through MCP, with twelve years of hand-written CSS to catch the corners it cuts.
- Proof: this site is built the same way, in HTML and CSS with Claude in the loop.
From the journal
Notes on design systems, leading designers, and working with AI without losing the craft.
Which workflow is costing you the most right now?
Onboarding that leaks customers. An operations queue that still runs on phone calls. A design team that needs a lead. Tell me which one, and I’ll bring design, AI and twelve years of taking flows like that end to end.
Thirty minutes to start. You describe the product and what is slowing it down. I tell you honestly whether I’m the right person for it, and if not, who might be.