Which workflow is costing you the most right now?
Pick the one that sounds like you. It sets the subject line and tells me what to ask first.
- Onboarding that leaks customersSign-up, KYC or activation where people drop before they get any value.
- An operations queue that runs on phone callsApprovals, scheduling or coordination still held together by people and spreadsheets.
- A design team that needs a leadGood designers, no system, no critique rhythm, slow handoff to engineering.
- Something elseTell me in your own words. Two lines are enough to start.
How it usually goes
No deck and no discovery theatre. Three steps, and you can stop after any of them.
A thirty-minute call
You describe the product and what is slowing it down. I ask about the flow, the numbers you already have, and who owns what. I tell you honestly whether I am the right person for it, and if not, who might be.
A short written take
Within a few days: what I would change first, what I would leave alone, and roughly what it would take. Written so you can forward it to whoever else needs to decide.
A scoped first piece of work
One flow end to end, a UX audit, or the foundations of a design system. Small enough to judge the fit, real enough to ship.
Prefer to look first?
Start with the work for the long version, or the journal for how I think about systems, leading designers and AI in the loop.
Hiring for a full-time role?
Everything on this site matches my resume line for line. Ask for the PDF by email, or compare against LinkedIn. I am happy to walk a hiring panel through any case study live.